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What makes a good logo?

  1. A good logo must be good to look at

    If you look at a logo and can’t tell what it is meant to be it has already failed, your company logo needs to look good and “arty” it must appeal to a wide variety of viewers
  2. A good logo must be easily scalable

    If the logo is large but complicated, when you shrink it down it will be small and confusing. The logo must look just as good large or small, use the minimum of colours, it should work equally well in black and white.
  3. A good logo must be easily recognisable

    If you are unsure what the logo represents your clients will have the same problems, the logo must work well in any colour and any size, this isn’t to say that you will change any of the elements, but if it works then the issue will never be a problem.
  4. A good logo must induce a positive image

    If your logo conveys a positive and tidy image it is easy to relate the image to the good will your customer will expect to get from your product, on the other hand if the image is in anyway questionable, then the same will be perceived about your company. Many company logos are let down by poor quality or difficult to read fonts.
  5. A good logo must have good impact

    What is the first thing you see when you look at a logo? Does it make the necessary impact, it should capture your interest and grab your attention, if you have made the right impact with your customer he will remember you without difficulty, he may not need what you are offering today or even in the near future but if you have made the right impact he will know how to track you down. The logo will be remembered long after he has forgotten your company name or who you are.

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